Turn Indonesia's Geography Into Your Competitive Advantage
We've solved the archipelago puzzle so you don't have to. Our Forward Operating Base (FOB) model transforms unpredictable logistics into predictable cash flow and scalable growth across 17,000 islands.
Strategic Proximity
Regional FOB positioning
Predictable Costs
Flat rate pricing, no hidden fees
Proven Results
40-70% faster deliveries
Indonesian brands lose millions to unpredictable shipping
Complex archipelago logistics create cash flow constraints, hidden costs, and delivery delays that impact your bottom line and customer satisfaction.
Opaque & Unpredictable Shipping Costs
Complex destination-based rate cards with hidden fees make budgeting nearly impossible, resulting in lost margins and inability to offer competitive pricing across 17,000 islands.
Cash Flow Trapped for 60+ Days
Traditional distributor payment terms tie up crucial working capital, creating financial risk and limiting resources for product development and marketing initiatives.
Customer Expectations vs. Reality
Customers demand fast, free shipping while platforms absorb some costs. The remainder impacts profitability, forcing you to sacrifice margins or lose sales.
Multi-Channel Operational Complexity
Managing B2B/B2C channels across disparate carriers creates inefficiencies, manual workload, higher error rates, and slower speed to market.
Smart FOB positioning reduces delivery times 40-70%
Our Forward Operating Base model strategically pre-positions your products in regional sorting centers closer to end customers, transforming distribution challenges into competitive advantages.
Rapid Last-Mile Delivery
Same-day or next-day delivery from strategic FOB locations across Indonesia
Efficient Inventory Replenishment
Smart LTL consolidation ensures frequent, cost-effective stock management
Strategic Market Coverage
Complete archipelago coverage with localized distribution intelligence
Transparent Cost Structure
Predictable flat rates eliminate complex rate cards and hidden fees
Flat rates, no hidden fees, predictable costs
Transparent pricing across 17,000 islands with clear, budgetable rates based on weight and location.
Semarang Rate Comparison (IDR) - June 2025
| Product | Weight/Volume | Regular 3PL | ARUS Rate | Your Savings |
|---|---|---|---|---|
| Mie Package | 4.4kg Vol. Weight | 44,880 | 35,840 | 20% Saved |
| Susu Package | 12kg Weight | 122,400 | 84,700 | 31% Saved |
✓ Flat rates include "luar kota" delivery up to 20km radius
✓ Free storage for 6 days (extended storage available on quotation)
✓ Next-day or same-day delivery, 6 days per week
✓ Minimum 1 CBM per location (mixed products accepted)
✓ Volumetric weight calculation: (L×W×H)/4000
60-day cash flow improvement in 6 days, not 60
Break free from traditional distributor constraints with direct sales models, strategic positioning, and proven logistics expertise.
Capital Turnover Improvement
Transform 60+ day payment cycles into 6-day direct sales cycles, dramatically improving working capital position and reducing credit risk exposure.
Cost Reduction Achieved
Strategic FOB positioning and transparent flat rates eliminate hidden fees while reducing overall logistics costs through efficient consolidation.
Years Proven Indonesian Expertise
Extensive high-volume, tech-driven logistics experience specifically designed for Indonesia's unique archipelago challenges and opportunities.
Integrated end-to-end solution with real-time visibility
Supported by advanced WMS/ERP systems for complete supply chain control from manufacturing facility to end customer delivery.
Product Source
Regular collection from your manufacturing facility
Middle Mile
Consolidation & transfer to regional FOBs
Regional FOB
Strategic storage & inventory management
Order Received
Via your brand's sales channels
Last Mile Hub
Local dispatch & route optimization
End Customer
B2B retailers & B2C consumers
Powering Your Success: Network & Technology
Our robust infrastructure and technology combine to deliver unmatched logistics efficiency across Indonesia's 17,000 islands.
Real-time Tracking
Full visibility throughout the supply chain
Route Optimization
AI-powered algorithms for efficient delivery
Analytics Dashboard
Data-driven insights for optimization
API Connectivity
Seamless integration with your systems
Value-Added Services for enhanced product presentation
Customized fulfillment solutions at our FOBs enable tailored packaging, flexible payment options, and professional return handling.
Bundling & Kitting
Combine multiple items into promotional sets and multi-product packages for enhanced value proposition and increased order values.
Repacking & Relabeling
Custom packaging for specific campaigns or market segments with tailored labeling for different regional requirements.
COD & QRIS Collection
Cash on Delivery and QRIS digital payment collection services providing flexible payment options for diverse customer preferences.
Reverse Logistics
Professional handling of customer returns with reconditioning services or factory return processing to minimize losses.
Product Personalization
Custom assembly and finishing touches to create unique, differentiated product experiences that enhance brand value.
Technology Integration
API connectivity, real-time tracking, route optimization, and analytics dashboard for complete operational transparency.
Proven FOB model transforms logistics challenges into strategic advantages
Compare traditional distribution limitations with ARUS's innovative approach designed specifically for Indonesian market conditions.
| Business Factor | Traditional Distribution | ARUS FOB Model |
|---|---|---|
| Capital Efficiency | Capital tied up in 30-60+ day payment terms, creating cash flow constraints and significant financial risk | Direct sales with ~6 day payment cycles, dramatically improving working capital position and reducing risk exposure |
| Cost Predictability | Complex destination-based rate cards with hidden fees and surcharges making accurate budgeting nearly impossible | Simple flat rates based on weight and location, enabling precise budgeting and transparent pricing across all islands |
| Delivery Speed | Long-haul shipping from central warehouses, resulting in 3-7 day delivery times across Indonesia's archipelago | Strategic FOB positioning enables same-day or next-day delivery, reducing lead times by 40-70% consistently |
| Market Scalability | Limited by distributor relationships and fixed infrastructure, creating bottlenecks during rapid growth phases | Flexible network that grows with your business, supporting rapid expansion across new markets and regions |
Cut shipping costs by 45% in one 30-minute call
Join our free strategy session and discover exactly how to reduce logistics expenses, accelerate cash flow, and deliver 40-70% faster across Indonesia's archipelago.
Reduce Shipping Costs
Learn our proven strategies to cut logistics expenses by up to 45% with transparent flat-rate pricing
Accelerate Cash Flow
Transform 60+ day payment cycles into 6-day direct sales cycles for 10× capital efficiency
Speed Up Deliveries
Achieve same-day or next-day delivery with strategic FOB positioning across 17,000 islands